Sure it's a publicity stunt, but you've got to give a tip of the imperial storm
trooper's helmet to Goink.com. The online inkjet and printer wholesaler anounced
it would pay its employees time and a half for not calling in sick on
May 16, the premiere day for "Star Wars Episode II: Attack of the Clones."
"The hope is that we can basically bribe our employees to come into work
and wait to see Star Wars this week," Goink head Sarah Royer said in a
press release issued just before the 16th. The company has a same-day shipping
policy, she said, but it also has workers who love high tech and Star Wars.
"We hope they show up," she said.
If the ploy failed, Royer added, managers would step into the breach and handle
the shipping themselves. "This is something we have not done since Goink.com
was founded in a 300-square-foot office with four people." She added, "May
the Force be with us."