No, that’s not a typo. Zipcar asked commuters to go on its third annual “low-car” diet this week by pledging to find other ways to get to work other than using their own vehicle.
Zipcar solicited employees in its 13 cities of operation in the U.S. and Canada to “take on a smarter lifestyle” and consider alternative means of transportation including carpools, public transit, and even bicycling.
Last year, the auto-share (not rental) company estimated that Low-Car Diet Week decreased miles driven in personal cars by 66% for its 400,000 members, known as “Zipsters.” The company also estimates that during the 2009 event, participants increased miles walked by 93% and miles biked by 132%.
Members can access 30 models of zipcars on a daily, or even hourly, basis and forgo the hassles of car ownership. “With the unemployment rate holding at 9.6 percent and the average U.S. household spending nearly 19 percent of their income on transportation, smart consumers are looking for alternatives to owning a car,” said Scott Griffith, Zipcar Chairman and CEO.
And stating that kicking the car habit is easier than kicking the carb habit, the company has enlisted snack makers to provide incentives for the “dieters.”
To determine if this is something your own auto-addicted employees might want to participate in next year, visit the car dieters’ blog.