HR Strange But True!
September 18, 2008

Baby Boomers have the lowest overall satisfaction with their employers, but Generation Y is the least willing to go the extra mile for their employer, according to a survey by Sirota Survey Intelligence.

The survey looked at four groups of employees:

  • Traditionalists (defined in the survey as those ages 63 and older)
  • Baby Boomers (ages 43-62)
  • Generation X (ages 28-42)
  • Generation Y (ages 27 and younger)

The survey found that Traditionalists have the highest overall satisfaction with their employers, with a 85 percent favorable rating. By contrast, Baby Boomers had the lowest overall satisfaction (74 percent). After traditionalists, Generation Y had the second highest overall satisfaction (79 percent), slightly above Generation X (77 percent).

Baby Boomers and Traditionalists were most willing to "go the extra mile" for their employers, with an 81 percent favorable rating. By contrast, Generation Y were the least willing to do the same for their employers, with a favorable rating of 72 percent..

The survey found that Traditionalists feel the strongest that they are compensated fairly for their work (61 percent), more than Generation Y (55 percent), Generation X (53 percent), and Baby Boomers (53 percent).

Douglas Klein, president of Sirota Survey Intelligence, says that companies should look more closely at making older workers part of their hiring plans.

"Among all employees, 'Traditionalist' or mature workers feel their skills are being best utilized, and are best able to understand how their job connects to the overall goals of the company," Klein said. "They are the most satisfied with their jobs, and are among the most likely to advocate for the company.

Source: Sirota Survey Intelligence

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