HR Strange But True!
August 04, 2009

If you're part of the reported 70 percent of office users who use the internet for personal use, you'll be happy to learn that your surfing could actually make you a more valuable employee, according to a recent study.

Next time you get caught browsing YouTube or Facebook on company time, cite a recent study that found that those employees who surfed the web at work were nine percent more productive than those who didn't.

Dr. Brent Coker, from the Department of Management and Marketing at Melbourne University, says his study focused on WILB, ‘Workplace Internet Leisure Browsing' which includes activities such as searching for information about products, playing online games, social networking and watching YouTube videos.

“Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity, however that's not always the case.” Coker said on Melbourne University 's website.

"Short and unobtrusive breaks, such as a quick surf of the Internet, enables the mind to rest itself, leading to a higher total net concentration for a days' work, and as a result, increased productivity," he added.

Before you spend your morning on YouTube however, it is important to note that productivity is only increased by browsing in moderation, less than 20 percent of the total time in the office, and those who spend too much time surfing will have a lower productivity.

Sources: Wired , Melbourne University

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