There is a new trend in business, adopted by both employers and employees to both shock and manipulate, that was recently—and barely—used by airline workers in Spain.
Calling the phenomenon “the naked thing,” Columnist Laurence D. Cohen tells the Hartford Business Journal how a group of employees from the now-defunct Air Comet, which flew primarily from Europe to South America, felt they were owed back pay and pensions. To publicize their claims, female workers decided to pose for a “protest calendar” sans clothing.
It was certainly “more compelling than a picket line,” comments Cohen, especially since they distributed the calendar to the international media. And of course, they no longer had to worry about the company’s dress code or work rules policies.
To even further humiliate the airline, the female workers, mostly flight attendants, posed for the pictures inside and outside of the company’s planes, which were later impounded by British and German bankruptcy courts.
Reuters quotes Adriana Ricardo, an Air Comet worker appearing in the calendar, as saying, “We are just demanding our rights to receive what is ours … 8 or 9 months of unpaid salaries.”
The company, claiming massive debts, says it is has no money to comply with the requests. The employees hope the calendar at the least will generate some money to help them financially.
Hartford Business Journal