Microsoft rolled its latest invention into the Michigan State College of Engineering's recent job fair--the "job-cuzzi."
The contraption is a comedian (and former employee) in a business suit sitting in an inflatable pool full of water and using a megaphone to "shout out" to prospective employees and interns about the company's latest recruiting program, "Hey Genius."
According to a press release, the appearance of the job-cuzzi was to help celebrate National Engineers Week and to show that Microsoft can demonstrate a "lighter side" and some comedic flair, even in the intense hiring process.
"It's just a fun way for people to learn about opportunities at Microsoft," said Kara Baskett, a Midwest recruiter for the company, in an interview with the Lansing State Journal. "We like to have fun, so it's just a way to show what we like to do."
Baskett reported that Microsoft hires about 20 MSU students each year. But not all are engineers; some even have HR degrees!
The "Hey Genius" program, which is aimed directly at students with "high bandwidth" intellects, has its own cartoonish website, http://hey-genius.com, with tabs such as "Genius 2 Genius," "Tech Talks," and even a forum so applicants can blog with each other.
Job-cuzzi host Fred Northrup parried with passersby while collecting résumés, telling them "Einstein would love you" after skimming the papers. The job-cuzzi seemed to be having the desired effect; "Microsoft is laid back," said a student who hadn't expected such a display from this company.
So far, the job-cuzzi has been scheduled to appear at five college campuses. We think the proof of the genius of this program is the use of the megaphone--someone's Mom told them not to use electric appliances like microphones in the water!
Source: Lansing State Journal