HR Strange But True!
October 20, 2011

All work and no play leads to unhappy employees, at least that’s the theory behind these businesses that are motivating employees through games.

In these rough economic times, it’s no surprise that we’re seeing employers get creative when it comes to motivating staff, including structuring work like a game. Employees are awarded points or badges for completing certain tasks. Some companies even use leaderboards.

The Chicago Tribune highlighted several businesses that are embracing this "gamification" of the workplace. For example, Deloitte has a training program structured as a game. In the Deloitte Leadership Academy program, clients and consultants must complete a training level before gaining access to the next course.

Training games are being introduced in a variety of industries. In a previous HRSBT, we reported that McDonalds had started using Nintendo® DSi to train workers in Japan. What challenges do employees face in the "games"? Employees must assemble burgers, clean their workstations, and complete other tasks that they may come up against in the workplace.

LiveOps Inc., which runs virtual call centers, is an example of an employer that is successfully integrating games at work. LiveOps Inc. began awarding agents with virtual badges and points for completing tasks, such as keeping calls brief. Leaderboards track employees’ progress. According to the company’s vice president, there have been positive results, such as certain agents reducing call time and certain sales agents increasing their sales.

Are you interested in integrating games at your workplace? If so, you’re in luck. According to Gartner, a research firm, a majority of large companies (70 percent) are predicted to use gamification for at least one business process by 2014.


Chicago Tribune

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