HR Strange But True!
January 19, 2012

A few months ago we reported on a new workplace trend, gamification. The main goal behind gamification is to motivate employees to complete a task, typically work-related. However, several companies are now moving beyond productivity goals and are creating games to get employees addicted to wellness.

Enter Keas. “Nearly half of Americans are overweight or obese, with 30 pounds or more to lose to achieve a healthy weight,” said Adam Bosworth, cofounder and CTO of Keas. “As a country, we’ve really lost our way when it comes to our health, and there are very real implications and hard costs associated with that shift, not just for patients but, even more dramatically, for employers.”

Keas combines elements from social media and online games to get employees addicted to changing their behavior and getting healthy, according to the website.

Employees form teams and work together to achieve three personal health goals each week. Over the course of a 12-week challenge, employees motivate each other to develop healthy habits like drinking more water, taking the stairs, or “putting down the doughnuts,” all the while earning points and badges for their activities. The points add up to team prizes and rewards.

Keas tracks individual and team performance and allows users to update their status and comment on colleagues’ walls, similar to Facebook. There’s even a “Like” feature!

So, what do you think? Are your employees ready to suit up?



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