About one dozen members of Burger King's marketing department suffered at least first- and second-degree burns on their feet after trying to walk barefoot over an eight-foot strip of glowing, white-hot coals as part of a corporate bonding experience in Key Largo, Fla., the Miami Herald reports.
Firewalking was supposed to show the 100 or so participants that by reaching beyond their limits, they can achieve things they never thought possible. Instead, some felt pain that they didn't think was possible.
"We certainly didn't intend for that to happen,'' Burger King spokesman Rob Doughty told the Herald.
One woman was taken to the emergency room, and Burger King brought in a doctor to treat other employees whose feet were blistering. Some were in such pain they used wheelchairs the next day when they went to the airport to leave for another team retreat.
"I wish it didn't happen," said Robert "Cork" Kallen, owner of The Achievement Group, which ran the event for Burger King. "Some people just have incredibly sensitive feet."
Source: Miami Herald