HR Strange But True!
October 08, 2004

Marc Horowitz, a freelance photo assistant, had been working on the Crate & Barrel 2004 fall catalog when he noticed that a door on one of the armoires in one shot seemed a bit bland. So he added his phone number under an invitation, "Dinner w/Marc," and forgot about it.

Then the catalog came out. And then his phone started ringing off the hook.

"It had been just a spur-of-the-moment thing. I kind of saw it as free advertising -- and then it just took off," Horowitz, who lives in San Francisco, told the New York Post. "I expected five calls -- and got 500."

Now he's planning a three-month, nationwide tour to meet some of those callers for dinner.

As for the management of Crate & Barrel, a home furnishing chain, there was anger at the catalog being used as one man's dating service. But according to Horowitz, company officials lightened up after realizing nothing could be done about it.

Lisa Ridolfi, a spokeswoman for the company, said: "We do have sense of humor -- it happened and we have no ill feelings," she said. "But we do think Marc owes our CEO a dinner."

Source: New York Post

TGIF - It's HR
Strange But True
Get your weekend off to a great start with your own copy of HR Strange But True e-mailed to you each Friday as part of the HR Daily Advisor, absolutely free. Catch up on the latest odd, offbeat, and humorous HR stories provided by HR Strange But True as well as a daily tip from the award winning HR Daily Advisor. Just enter your e-mail address and click "Go."
'HR Strange But True' Archive
View past articles by month and year
Copyright � 2017 Business & Legal Resources. All rights reserved. 800-727-5257
This document was published on
Document URL: