Trick or treaters aren’t the only ones who reap the rewards of Halloween. Like any holiday, Halloween can be a jackpot for certain businesses.
To many Americans, Halloween means dressing up in costumes, decorating homes and workspaces, and celebrating with candy and goodies. All of these festive activities means money for businesses that cater to the autumn holiday.
By August decorations and candy are on store shelves, specialty stores start hiring temporary staff, and some local employers transform their businesses in the hopes of reaping profits.
Trick or Treat
Halloween comes out on top when it comes to buying decorations and candy shelves, according to surveys.
- The National Retail Federation and BIGresearch found that 68% of Americans buy decorations for Halloween, which is higher than the winter holidays or Easter.
- Similarly, research conducted by The Nielson Co. shows that Americans by 90 million pounds of chocolate candy for Halloween, almost double than amount bought for Valentines Day!
Specialty retailers, like Halloween City, provide temporary jobs during the busy weeks leading up the festivities. Halloween City alone announced they were recruiting 10,000 staff members to fill temporary positions.
Haunted houses, hayrides, and corn mazes provide an extra source of income for those in the agricultural industry. This seasonal business can help keep farms up and running in a down economy. A 2007 Department of Agriculture report shows that only forty-five percent of farms nationwide show positive net cast income from farming. Some farmers take advantage of holiday business, like Randy Bates who was on the brink of losing his farm. Now, his Pennsylvania farm brings in over $1 million annually, creates temporary jobs, and caters to thrill-seeking customers.
Wall Street Journal