HR Strange But True!
January 18, 2007

A new website shows workers what they might look like after 50 years in a bad job. teamed up with the marketing firm Cramer-Krasselt to create, where workers can see and send dramatically altered photos aimed at depicting how they will look years down the road if they stay in a bad job.

After uploading a photo, workers are asked to fill in the blanks on a few statements about their work environment. The choices for filling in the blanks reflect the site's attempt at playing off of job dissatisfaction.

One reads:

"At work they call me: a) Hey You b) El Stupido c) No. 655321."

Another reads:

"For lunch, I: a) Eat belly button lint b) Steal from the fridge c) Eat leftover leftovers."

In the third step, workers can see a preview of their photo, which has been aged depending on how they described their work environment.

Workers can also record a message to play when they send their aged photo to friends, family, and co-workers. is part of's viral marketing campaign, which the company hopes will prompt workers to evaluate their current jobs and drive people to

"We expect the experience to resonate well as workers re-evaluate and seek out new jobs in the New Year," says Richard Castellini, vice president of consumer marketing at

Last year, the company launched Monk-e-Mail, where workers can choose a chimp to represent themselves and, among other things, poke fun at a co-worker for kissing up to the boss. The company says the site has had nearly 12 million unique visitors since its launch last year.

Attracting and retraining talent is becoming an increasingly important issue for employers. A survey by found that one-in-five workers said that they plan to change jobs in 2007.

Sources: Age-O-Matic and Monk-e-Mail

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