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HR professionals have the opportunity to play a more strategic role in the business by keeping up to date with the latest HR innovations--technological, legal, and otherwise. This special report will discuss how HR managers can anticipate and address some of the most challenging HR issues this year.

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September 02, 2003
'Voluntary' Benefits Getting a Closer Look

No employer enjoys telling workers that they'll have to pay more for health insurance - it's easy to see the effect such news has on morale and loyalty.

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One possible way to ease the blow is to offer additional benefits. But those would cost the company.

Or would they?

Increasingly, employers are offering "voluntary" benefits, in which employees pay the entire cost. It lets the employer expand the array of available benefits to include such things as accidental death insurance, supplemental life insurance and even pet insurance, according to the Arizona Republic.

You may be wondering: If the employee pays for the benefit, how much of a benefit can it be? Employers who offer voluntary benefits answer by saying they can use their group-purchasing power get better deals for workers. And there are other advantages. When it comes to buying life insurance policies, for instance, an insurer might waive physical exams if the employer is involved.

Nearly six out of 10 employees buy some kind of voluntary benefit, and more employers are responding with even broader offerings as workers say they crave them, according to MetLife's recent employee benefits trend study. The voluntary benefits are especially popular among younger workers.

"With Gen Xers and baby boomers facing a triple threat to their financial security - planning for retirement, saving for a child's education and caring for an elderly parent - more employees appreciate the convenience and value of purchasing insurance and investment products in the workplace," said Rob Henrikson, president of MetLife's U.S. Insurance and Financial Services Businesses.

Employers typically deduct the cost for many voluntary benefits directly from employees' paychecks.

Terri Noll, a communications specialist for Intel, told the Republic that she pays extra for supplemental life insurance through her company's voluntary benefits program, and she thinks it saves her money. buying the insurance through her company. It costs her about $12 a month compared with the estimated $1,200 she pays annually for her other life insurance policy through her private insurance agent.

"Why not sign up for the max at work, because it's so reasonable," Noll said. "When you get used to not bringing (that extra money) home, you don't worry about it."

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