March 06, 2000
Banish Benefits Headaches With Outsourcing
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align=justify>Wouldn't it be nice to have someone in HR who was able to keep
up with all the latest news about benefits and compensation, as well as all the
legal issues involved with those topics? With just one phone call to that
special HR professional, employees could have their every question answered,
your company wouldn't have to worry about legal problems arising, and you could
go home without having that nasty headache that seems to continually plague
you.
Well, it's not feasible to expect one person in your firm to be
an expert on all the issues. There aren't even two people who could carry that
load. Face it, you would need a whole team of experts to keep you well-versed on
all those topics. Perhaps your organization is large enough to support such a
team, but even then, you would still have to find people who have the time to
research where to find the best companies to use and the most economical but
comprehensive plans to consider.
There is an alternative, says Harriet Hankin, president of CGI
Consulting Group, Inc., a benefits outsourcing company in Malvern, PA. "You can
actually outsource your entire benefits department without spending more or
without upsetting your employees," she asserts. "And in today's market, that
really makes sense."
A full-service outsourcing company can provide your company
with all the convenience of an expert benefits department:
- Designing the benefits
- Finding the appropriate carrier
- Deciding where your 401(k) investments should be
- Communicating and marketing the benefits to your employees
- Being available to answer employees' questions as well as helping them
enroll in the benefits plan
It can also check on problems that your employees may be having
and keep them up-to-date on new coverages that might be beneficial to them
during different stages of their lives.
"Outsourcing allows a company to focus on its core
competencies, instead of having so many of its employees having to deal with
items that have nothing to do with that core competency," says Hankin. "You can
have an expert in each field: someone who is just fabulous at on-site
presentation, someone who excels at writing communications, someone who knows
ERISA top to bottom, or someone who can find just the right company to handle
your long-term disability needs."
"In addition, benefits is a very legal field, and the laws
change constantly. If you have a good outsourcing company, it will absolutely
keep you on top of what's new. The liability is also shifted to the outsourcing
house. You are hiring experts who know how to file the 5,555 forms and take care
of all your benefit needs. That's what they are doing for a living. If they make
a mistake, it's on them, so you don't have to worry about someone coming in
saying, 'I want $30,000 of life insurance,' and you haven't gotten waiver of
premium or all the details of benefits."
It's for Almost Everyone
Outsourcing can be valuable for companies of any size, from 10
employees all the way up to tens of thousands. Not all companies may be ready or
willing to explore this resource, however. "Companies that are based in one
location may be content to have their benefits program on-site, because everyone
has always felt comfortable going down the hall to see Mary about any of their
questions, and it's okay if Mary doesn't know everything. These companies can
contact specialists when they have extraordinary needs that come up only
occasionally.
"Then there are those companies who have spent years building a
fabulous staff, and they are unwilling to even look at any changes. Also for
some companies, though not for most, outsourcing can at times cost more than
what they are currently spending. We try to show them that this additional
expense may in the long run save them money, but companies like this are usually
content with what they have."
Don't Micromanage
Once you find an outsourcing company, it is important to let it
do its job. Often, companies find it hard to change their ways. They keep a
number of people on staff in the benefits department at the company, and they
also try to micromanage the entire process. "When you hire a competent
outsourcing company, you should be able to cut your staff down to one or
one-and-a-half people," says Hankin, "and you should be able to trust the
company to do the work.
Micromanaging is not good for anyone. Instead, just bask in the
glory, because nowadays every department is having to justify that it is saving
the company dollars and time, and if you have a good outsourcing company, that
is exactly what you will be doing for your company."
Finding Good Help
So how do you find the right outsourcing experts for your
company? Hankin suggests the following:
- Check any references very carefully. You want to know what their reputations
are. It's easy to call yourself an expert, so ask them for references. If
possible, look for someone who has been in the business for a long time and
not someone who is relatively new.
- Take a tour of the facilities. Make sure that you see real live people doing
the work and ask them how they do it. This is especially true of the customer
service representatives.
- The company should have a toll-free number for your employees to call if
they have any questions or concerns. At CGI, employees can call in to find
out what benefits their employers offer, which ones are appropriate for them
to use, and how they can make changes to their policies. The service representatives
will talk the employee through any changes, enroll them in any policies they
need, and also mail the employee a confirmation statement showing what has
been changed or updated.
- Check the hours of the customer service line. Is it open in the evenings
so your employees can call it when it is convenient? Is it available at all
during weekends?
- Ask if the company offers a service which checks on benefits when employees
are having difficulties receiving payment or filling out forms.
- Make sure the people at the outsourcing company are people you get along
with. So much is personality driven, but remember they are your benefits department,
and you want to make sure that you feel comfortable working with them.
- Ask them exactly what services they will provide for your company and how
much it will cost. Outsourcing in general should cost an amount comparable
to what you are currently spending. What they should be offering is more "bang
for the buck."
- Find out what it will take to get out of the contract with them if you are
unhappy with their services or if you decide to insource again. See if there
are any hidden costs involved.