If an organization wants to improve employee commitment, satisfaction, and retention,
it should evaluate how it communicates with its employees, according to an analysis
from Mercer Human Resource Consulting.
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Through its 2002 People at Work Survey, Mercer asked a representative
sample of 2,600 workers to share their attitudes and perceptions regarding their
job, organization, compensation, benefits, work environment, and the management
of their organization. Of the 180-plus questions in the survey, about 15 pertained
specifically to organizational communication. The survey found:
- Among employees who say their organization does a good job of keeping workers
informed about matters that affect them, just 15 percent say they are seriously
considering leaving their organization and 6 percent say they are dissatisfied
with their organization. Among employees who say their organization does not
keep them informed, 41 percent are thinking about leaving and 42 percent say
they are dissatisfied.
- Among employees who say they have ready access to the information they need
to do their job, 18 percent are seriously thinking of leaving and 10 percent
say they are dissatisfied with their organization. Among employees who say
they do not have ready access to such information, 48 percent are thinking
of leaving and 49 percent say they are dissatisfied.
- Among employees who say they are provided with the assistance and information
required to manage their career, 14 percent are seriously thinking about leaving
and 6 percent are dissatisfied with their organization. Among employees who
say they do not receive such information and assistance, 48 percent are thinking
about leaving and 50 percent are dissatisfied with their organization.
The gaps aren't quite as large on some key issues surrounding pay. For example,
among employees who believe they are paid fairly given their performance and
contributions to the organization, 14 percent are seriously considering leaving
and 7 percent are dissatisfied with their organization. However, among employees
who believe they are not paid fairly, 39 percent are thinking of leaving and
36 percent are dissatisfied.
"These findings go against the conventional wisdom that pay and benefits
are all that matter to employees," says David Slavney, a senior communication
consultant with Mercer. "Clearly, employees value effective communication
with their employers. It affects their overall commitment and satisfaction,
and is a factor in their decisions to stay with or leave an employer."
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