People want clear, reliable cell phone coverage 24/7 at home—and in the workplace—according to a new study.
In the recent national study conducted by commissioned by Repeated Signal Solutions of Santa Barbara, California, nearly 60 percent of adults would never select a workplace or a place of business with poor cell phone reception. Numbers increase to 69 percent on the West Cost and 64 percent for individuals aged 18 to 34.
"Today's consumer has a very low threshold for poor cell coverage and dropped calls, and it has a significant impact on where they choose to live, work and spend leisure time," said Scott Groff, CEO of Repeated Signal Solutions.
Strong cell coverage is clearly an expectation, whether communicating from an office, home, or business conference—just as smart phones have become virtual must-haves,” said Groff.
"Large companies are now asking cellular telephone carriers to subsidize the installation of local or distributed antenna networks, often called "distributed antenna systems" (DAS) - because these employers are under contract to pay for hundreds of employee cell phones monthly," Groff said.
"Unfortunately for smaller companies or those that want coverage from more than one carrier, it's not economically viable for carriers to contribute funding—so smaller employers seek cell-friendly office space," he said. "The survey suggests strongly that buildings equipped with fast, reliable cell coverage are most desirable—and therefore their owners can legitimize market rate rents or fees," he added.
Groff explained that the numbers skewed higher in the Northeast and Western regions because: "Cell coverage is particularly poor in downtown larger cities with high building density, making distributed antenna systems (DAS) a greater necessity." His firm designs and installs wireless, carrier-approved antennas placed inside buildings at a cost that he says is mitigated by client acquisition and retention revenues.