Gertrude Stein said “A rose is a rose is a rose,” and Shakespeare penned “A rose by any other name would smell as sweet.” But the trend in job descriptions and ads is not to call a manager a “manager,” but to come up with something much more unique.
Nowadays, job titles often include designations such as Ninja, Rock Star, Guru, or Wrangler.
Are applicants trading humdrum titles for those with more panache—and social media appeal—to get noticed? Yes, says Misty Harris of Postmedia News, who reports that business card companies told her that they’ve seen an increase in inventive job titles, including Kahuna, Mad Scientist, Evangelist, and even Cruncher! And recruiters are getting creative with job titles to attract exceptional candidates.
Paul Lewis, head of Marketing for Moo.com, told Harris: “We're definitely seeing it at all levels, across a wide range of industries. Tech companies have been showing innovation in their business titles for a while now, but we're also seeing it a lot in jobs ranging from cleaning services to transportation to plumbing. Titles like 'executive' or 'manager' don't have as much meaning in some people's minds nowadays."
Of course, explains Harris, companies have been obfuscating job titles for years, starting with the ubiquitous “associates” to today’s “baristas” and “cast members.” However, these are a far cry from these truly over-the-top titles—Success Catalyst, Daydream Believer, and Stone Turner-Over!
The Vancouver Sun
Have you heard of any creative—or totally outrageous—job titles? Let us know at HRSBTstories@blr.com.