HR Strange But True!
October 24, 2008

You probably traded lunch in grade school--a PB&J sandwich for a baloney sandwich. Someone wants to trade lunch with you now--Ivanka Trump (daughter of The Donald)! No, not at a trendy SoHo bistro or a fancy meeting room at Trump Tower. Actually, she wants to trade for what you have at your desk. And reportedly 15,000 Chicagoans took her up on the challenge in a marketing event called Lunch Trade Day on October 21.

Ivanka, who just launched her own diamond boutique on Madison Avenue as a sideline to her jobs judging The Celebrity Apprentice and serving as a vice president of the Trump Organization for resort development, has a new cause--and another job--helping "deskbound professionals" who eat at their desks to "lighten up their lunch hour."

Guess The Donald gives her a full 60 minutes to eat, but we can't envision Ivanka toting a paper sack full of leftovers in her designer duds. Ivanka does acknowledge on her blog that employees must "savor their mid-day meals and lunch-time minutes (however few they may be.)"

Seems Ivanka is the new spokesperson for ConAgra's a new line of microwavable meals that require no refrigeration. The company hopes to expand the Lunch Trades, where employees trade for its FreshMixers meal, from Chicago and New York City to other parts of the country.

"I hear there is buzz in break rooms across the country with employees hopeful that their corporations will be among the first to introduce a Lunch Trade. Employees are expected to gather in the lobby and plaza of these select buildings around noon for the events," blogs Ivanka. The company is launching an interactive Working Lunch website on November 12.

Acknowledging current economic conditions, Ivanka comments that "with gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money. This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks--something I completely relate to."

Source: Ivanka's Blog

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