HR Strange But True!
May 13, 2010
Think fast: If you have an employee who has frequent contact with potential customers and clients, would you consider it a plus for your business if that employee was attractive? Do you have the authority to hire employees into these positions? If you answered “yes” to both of these questions, then you’re the target audience for a new employment website,, which seeks to match employers with job seekers who are skilled, talented—and beautiful.

The thought behind the website is that “smart business owners” know that “more beauty means more business”—that’s why, as they describe in a press release announcing the new site, “At any nightclub, you’ll notice the people serving the drinks are among the hottest in the club.” According to the press release, research shows that when it comes to landing a job, beauty “tends to get priority over such qualities as skills and talent.”

The founder of, Ralph van Troost, explained his reasoning for creating the site: “I figured if no-one else is going to close this ugly gap between beautiful job seekers and employers looking to hire them, I'm going to do it myself. So, I founded to find the right match. It's very straightforward actually; we bring together the beauty, the employer and the job!”

A tag line on the website seems to aim to communicate that it doesn’t seek to discriminate against the unattractive: “We're not saying don't hire people that aren't beautiful, we're saying here's a place to hire skilled and talented people that are also beautiful!”

Not sure if you’re “beautiful”? You can post your photo to the website and find out. Visitors to the site can rate job seeker photos by clicking on a scale of 1 to 5.

Interested employers can register, post jobs, and search resumes at



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