Mark Cuban recently spent a day taking orders, making change, and serving soft-serve ice cream cones at a Dairy Queen in Coppell, Texas. His stint behind the counter is noteworthy because he's also the owner of pro basketball's Dallas Mavericks.
The often-controversial billionaire had lashed out at the National Basketball Association's head of officiating by telling reporters, "I wouldn't hire him to manage a Dairy Queen." Besides a $500,000 fine from the league, the comment brought an invitation to spend a day in a DQ manager's shoes.
Cuban's acceptance of the offer gave Dairy Queen a publicity bonanza. Fans and customers began lining up hours in advance of the restaurant's opening that day. A carnival atmosphere prevailed, with more than a dozen TV and radio stations broadcasting live.
"This is the best thing to happen to Dairy Queen since the invention of the Blizzard 16 years ago," Dairy Queen spokesman Dean Peters said.
Source: Associated Press, via Yahoo!