HR Strange But True!
August 09, 2007

McDonald's has launched a "viral" marketing campaign encouraging your workers to "Take Back Snack Time" and bring co-workers along for the ride.

For the "Take Back Snack Time" campaign, which will run 4 weeks, the company launched a website that features a talking avatar in a cubicle. The feature will allow an employee to send a "personalized" email invitation to a coworker, asking that person to join the employee for a Chipotle BBQ Snack Wrap at the "snacking destination."

Clearly aimed at the YouTube set, the avatar, whose opening statement is full of double entendres, guides the employee in selecting specifics about the coworker, which the avatar delivers in the e-mail message. Supposedly inspired by "The Office," the questions are actually quite humorous.

If your workers are rushing out for these wraps, you may want to encourage them to jog to the restaurant and/or go with the grilled chicken. The Chipotle BBQ Snack Wrap with crispy chicken has 320 calories and 14 grams of fat, according to the company's website. By comparison, the wrap with grilled chicken has 260 calories and 8 grams of fat. Both sandwiches have about a third of a 2,000 calorie diet's sodium content.

Source: "Take Back Snack Time"

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