HR Strange But True!
February 16, 2012

Tech-savvy Gen Yers (18–29 year olds) “friend” an average of 16 co-workers, according to a recent study concerning Facebook. Despite these professional connections, most opt out of listing employers in their profile.

The survey, Millennial Branding Gen-Y & Facebook Study, suggests that people in this age group use Facebook more as a social, rather than a professional, platform. For example, 80 percent list at least one school entry on their Facebook profiles, while only 36 percent list a job entry.

As we’ve seen in the news (and in this week’s column), social media can cause issues in the workplace.

“Gen Y needs to be aware that what they publish online can come back to haunt them in the workplace,” warns Dan Schawbel, founder of Millennial Branding. “Gen-Y managers and co-workers have insight into their social lives, which could create an awkward workplace setting or even result in a termination.”

Who’s the Boss? Another notable highlight from the survey, “Owner” is the fifth most popular job title for Gen Y because they are an entrepreneurial generation.


Millennial Branding

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