HR Strange But True!
February 10, 2009

Think about it. The skill sets and job descriptions are probably pretty close for an executive recruiter and a matchmaker. That's what Barbie Adler, president of Selective Search, says in her company's ads.

Adler, who was a recruiter for Fortune 500 companies, maintains that she was adept at indentifying and handpicking the most well-suited candidates for jobs. When she discovered that many people she encountered professionally and socially were successful at their careers but not in their personal lives, she came up with the idea for an upscale matchmatching firm that would “take the labor out of finding love.” She says her firm is unique and retro--it's 100% off-line!

Adler says she employs her proven executive recruiting techniques to help clients find true romance by “cherry-picking the ‘must meets,” then applying “strategic and savvy” methods to match her clients with the most compatible people.

Her business model gives her “high-caliber, commitment-minded” clients their own “personal recruiter” to find potential partners and screen and “weed out” inappropriate candidates. Then the recruiter/matchmaker interviews the best of the choices--in person--before final introductions are made. All parts of the process are confidential.

Adler, a frequent guest on and advisor for TV shows and source for media articles on relationships, explains her reasoning; “If the vetting process is effective in corporate American, why wouldn't I apply the same methodology to personal lives? Adler's company, Selective Search ( has offices in major cities across the country--yes, and in Washington , DC [no comment on the vetting].

TGIF - It's HR
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