HR Strange But True!
March 10, 2011

There may be a new hi-tech candidate entering the workforce, holograms. While this technology is not ready for widespread use, two small airports in England have already added holograph-like customer service “staff” to their workforce.

In a Manchester airport, two holograph-like images explain procedures to customers waiting to go through security. “John” and “Julie” are images of actual airport employees.

At Luton airport in London, holographic staff members named “Graham” and “Holly” are performing similar customer-related job responsibilities. According to BBC, the holograms are aimed at simplifying the security process at the airport, and providing consistency.

"We wanted an application that would do two things; be really compelling from a communications point of view, and also to be really consistent,” said Glyn Jones, Managing Director London Luton Airport.

“Holly and Graham are not going to have a hangover; they're not going to have a row with their partner the night before. They're going to say exactly the same thing in exactly the same way, in a way which we think is extremely compelling."

So what’s their job title? The Luton holograms are referred to as “tensator virtual assistants.”

In addition to “consistent staff,” holograms are expected to fill other business needs. Holographic images could become an important sales tool, allowing businesses to show large products to clients or present them at trade shows. Holograms could also transform business communications, opening up a new medium for teleconferences.



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