Marc Horowitz, a freelance photo assistant, had been working on the Crate &
Barrel 2004 fall catalog when he noticed that a door on one of the armoires
in one shot seemed a bit bland. So he added his phone number under an invitation,
"Dinner w/Marc," and forgot about it.
Then the catalog came out. And then his phone started ringing off the hook.
"It had been just a spur-of-the-moment thing. I kind of saw it as free
advertising -- and then it just took off," Horowitz, who lives in San
Francisco, told the New York Post. "I expected five calls -- and got
Now he's planning a three-month, nationwide tour to meet some of those callers
As for the management of Crate & Barrel, a home furnishing chain, there
was anger at the catalog being used as one man's dating service. But according
to Horowitz, company officials lightened up after realizing nothing could be
done about it.
Lisa Ridolfi, a spokeswoman for the company, said: "We do have sense of
humor -- it happened and we have no ill feelings," she said. "But
we do think Marc owes our CEO a dinner."