HR Strange But True!
October 08, 2004

Marc Horowitz, a freelance photo assistant, had been working on the Crate & Barrel 2004 fall catalog when he noticed that a door on one of the armoires in one shot seemed a bit bland. So he added his phone number under an invitation, "Dinner w/Marc," and forgot about it.

Then the catalog came out. And then his phone started ringing off the hook.

"It had been just a spur-of-the-moment thing. I kind of saw it as free advertising -- and then it just took off," Horowitz, who lives in San Francisco, told the New York Post. "I expected five calls -- and got 500."

Now he's planning a three-month, nationwide tour to meet some of those callers for dinner.

As for the management of Crate & Barrel, a home furnishing chain, there was anger at the catalog being used as one man's dating service. But according to Horowitz, company officials lightened up after realizing nothing could be done about it.

Lisa Ridolfi, a spokeswoman for the company, said: "We do have sense of humor -- it happened and we have no ill feelings," she said. "But we do think Marc owes our CEO a dinner."

Source: New York Post

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